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Worth the hype? NYX Soft Matte Lip Cream

If you haven't heard of this product, can you really call yourself a beauty junkie? NYX has been a mythical brand sworn by by bloggers across the pond now for years - with only those Brits inquisitive enough to order online sampling some of the joys. 

HOWEVER, recently, Boots introduced NYX to some stores across the UK and on my trip to Meadowhall this morning, I was greeted by a sprawling NYX stand. Internally, I was crying. I didn't have the time nor the dedicated money to spend as I was only passing through to buy sun cream; nonetheless I couldn't resist picking up one of the much boasted Soft Matte Lip Creams to try out. 

Although I was incredibly excited (my life is thrilling indeed) I won't lie, I was expecting to be disappointed. Often, products can be overhyped online and in reality, they aren't as great as you expected... Unfortunately for my bank account, I'll probably be purchasing more of these. 

I picked up the shade Sydney as I hadn't really seen anything similar - a matte baby pink with a lilac undertone - highly unusual for me yet I decided I may as well go for something a little more exciting than the nudes I so frequently wear. 
(Let's not talk about my fringe, we aren't on good terms, my hair is being sorted out tomorrow) 

Colour 
I applied two layers of this, the first seemed a little patchy but after a second thin layer, it was fully opaque. The colour didn't have as much lilac to it on the lips as when swatched on my hand, however, I really do like the colour which I wasn't really expecting as in terms of pink, nudes are the only ones I reach for. I should point out it is a little brighter (and more purple) in reality than on the picture but just as matte, which, I really liked as although it obviously doesn't look natural, it isn't as obvious as it could've been. 

Application 
Because this formula is so pigmented, it can be a little tricky to ensure it looks neat and as it dries to fully matte pretty quickly, there isn't too much time to play around with it. However, the doe foot applicator is quite small so it was easier to 'stay inside the lines'. I didn't use a lip liner this time but maybe that's a good idea. 

Longevity 
Oh wow. One thing that really puts me off bold lipstick is the constant touching up. I'm far too lazy and busy to reapply my make up after initial application and as some bold lipsticks wear, they can look messy and not as good as when you initially out them on. However, eating, drinking, everything, this seemed to stay put and although it wore away, it faded evenly. 

Texture 
My biggest concern was how drying these would be. I really hate most matte lipsticks because I really really despise having dry lips. It's just a thing I have, I always have to have lip balm on me. Although these didn't feel moisturising, they also didn't make my lips feel awful and uncomfortable, plus, I didn't apply balm before applying it which would probably have improved it.  In addition, it didn't sit in the cracks in my lips as much as it could've. I won't lie, it did dry a little and sit a little but far less than any other product I have tried that dries this matte and I think it could be improved by using balm first. To be honest, I forgot it was there most of the time and the formula is unlike many other products (eg the Bourjois matte lacquers)as it is very light; I want to say whipped but that's a weird description for a liquid lipstick...  

Overall 
For £5.50 I think these are fantastic. I really liked this colour and it isn't even one of the incredibly popular ones (I don't think) I can't decide whether I prefer this to the Bourjois version, however, these do seem more matte and definitely more transfer proof and long lasting. 

Definitely one to look out for, see you next time!
Elle 
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